Blueprint — The Soccer AI Experience
The beautiful game.
Powered by AI.
"Blueprint's lounge becomes the pitch. Every attendee becomes the player. Every output becomes a piece of brand content that lives beyond Moscone."
Data + AI Summit draws the sharpest technical minds in enterprise software. Blueprint's activation will give them something they don't expect: a visceral, soccer-themed AI photo experience that drops them onto the pitch in a custom Blueprint kit — with the stadium, the lighting, and the action all rendered in real time.
Guests leave with a shareable, high-fidelity AI portrait they will post. Blueprint leaves with brand impressions that extend well past the convention floor.
Step up. Strike a pose.
Walk away a Blueprint player.
The guest journey is intentionally frictionless. Guests access BBC's self-serve digital AI photo booth through a branded interface in Blueprint's lounge — no attendant required, no app to install. Within approximately 2–3 minutes, the AI engine renders a custom Blueprint soccer portrait with advanced field and stadium consistency baked into every frame.
No app to download. No complicated setup. Each AI portrait is delivered to the guest's device via a branded QR handoff — ready to post, ready to share, ready to associate Blueprint with a moment they'll remember long after the summit closes. The 2–3 minute render window creates natural booth dwell time, giving Blueprint's team a practical opportunity to engage guests while their AI portrait is being generated.
Everything required.
Nothing unnecessary.
The following elements are included in Blueprint's custom activation to ensure flawless execution from pre-production through final delivery — across all active event days.
Booths by Christy manages all platform configuration, FX deployment, and delivery infrastructure remotely throughout the event window — with real-time monitoring and same-day troubleshooting response.
BBC configures and delivers the complete self-serve digital AI photo booth — branded capture interface, AI processing pipeline, and digital delivery flow — fully operational before June 16. Includes a pre-event onboarding brief so Blueprint's team can direct guests to the experience. No hardware rental. No physical station from BBC.
Four fully engineered AI effects, each built from scratch for Blueprint's visual identity and soccer theme. Prompt logic, testing, and style refinement are included in pre-production.
A branded microsite delivers each guest's AI portrait via QR code within approximately 2–3 minutes of capture. No app, no friction — just shareable content in the guest's hands.
A dedicated pre-production session to align on Blueprint's brand guidelines, kit design, stadium references, and FX priority — before a single prompt is written.
Total captures, delivery rates, and engagement data delivered within 48 hours — giving Blueprint a clear picture of activation reach and ROI.
Four effects. One creative vision.
Built exclusively for Blueprint.
Each effect is a fully engineered creative system — custom prompt logic, Blueprint-specific kit design, and locked environmental parameters built and tested in pre-production. Kit colors, field surface, stadium atmosphere, and lighting direction are defined at the prompt level so every output looks like it belongs to the same campaign, regardless of who steps in front of the camera.
The attendee is rendered as the face of Blueprint's match-day campaign — custom kit, stadium-inspired atmosphere, editorial framing. Kit design is built from Blueprint's brand direction, not a stock soccer uniform. Lighting, crowd depth, and field consistency are locked at the prompt level so every portrait reads as part of the same visual system.
A dynamic, mid-action render — sprint, strike, or signature move — in full Blueprint kit. Motion cues and action-shot energy are engineered into the prompt layer, producing outputs with physical presence and athleticism that no static photo op can replicate. Stadium backdrop and field surface remain consistent across every output.
A celebration render — arms raised, trophy lift, or goal-scored moment — set in a Seattle stadium-inspired environment with Blueprint colors, confetti, and dramatic lighting. This is the shareable output: the one guests will post. Visual identity carries through every frame so Blueprint is the brand in the story, not the backdrop.
An optional effect that renders a Blueprint executive or senior leader in-frame alongside the guest — side-by-side or team-portrait format in matching kit. The concept image above will be finalized only after Blueprint provides written approval, confirmed likeness usage rights, and an approved source image for the executive reference. No render will be produced and no likeness will be used in any output until all three approvals are received in writing.
If written approval is not received by the deadline noted in Production Notes, FX 04 will not be activated. The remaining three effects proceed on schedule with no impact to scope or pricing.
Written approval + likeness rights required before any render is producedFinal renders are produced during pre-production and shared with Blueprint for approval before the activation window opens. No effect goes live without BBC quality review and Blueprint sign-off. The $4,000 investment covers up to four effects — selecting fewer does not reduce the investment, as development and operational commitment are fixed regardless of final effect count.
The range of output.
All in Blueprint kit.
Every render below was produced by the same AI system using the same creative foundation. Different compositions, different energy — consistent kit, field, and stadium environment throughout. This is the range your attendees take home.
Logistics & execution.
The following details govern the creative production timeline, client responsibilities, and delivery parameters for Blueprint's activation at Data + AI Summit 2026.
| Activation Window | June 15 – 18, 2026. Primary delivery days: June 16 & 17 (full days). Optional half-day: June 18 — covered under the flat investment at no additional charge. |
| Delivery Method | Self-serve digital AI photo booth, delivered digitally via branded QR code and SMS / email. Guests receive their AI portrait within approximately 2–3 minutes of capture. The 2–3 minute render window creates natural booth dwell time, giving Blueprint's team a practical opportunity to engage guests while their portrait is being generated. No app download required. No physical kiosk, backdrop, green screen, hardware rental, or on-site attendant provided by Booths by Christy. |
| Guest Experience | BBC provides a self-serve digital AI photo booth experience for Blueprint's lounge. Guests access the branded digital booth flow, capture their photo through the branded self-serve booth interface, and receive their AI portrait digitally. No physical kiosk, backdrop, green screen, hardware rental, or on-site attendant is provided by BBC. |
| Pre-Production | FX development, prompt engineering, brand alignment review, and multi-round testing are completed prior to June 16. All effects are quality-approved by BBC before the activation window opens. |
| FX Approval Deadline | Blueprint's final FX selections and any brand reference materials must be submitted no later than June 2, 2026 — 14 days before the primary activation date — to allow sufficient production time. |
| Remote Support | BBC monitors delivery performance and AI output quality remotely throughout all active event days. Same-day response to any platform or delivery issues is included. |
| FX 04 — Executive Cameo | This effect is optional and activation-gated. It requires Blueprint's written approval of the executive reference image, approved likeness usage rights, and sign-off on the final output style — no later than 72 hours prior to June 16. If written approval is not received by that deadline, FX 04 will not deploy. The remaining three effects proceed as planned with no impact to scope or pricing. |
A fully custom activation.
A single, flat commitment.
The investment below reflects everything required to bring Blueprint's soccer AI experience to life at Data + AI Summit 2026 — from creative direction and prompt engineering through to multi-day FX deployment and digital delivery. No hidden fees. No day-of surprises.
This investment covers up to four custom AI effects developed exclusively for Blueprint — including all prompt engineering, multi-round testing, brand alignment review, and deployment infrastructure. Selecting fewer than four effects does not adjust the investment, as the development and operational commitment are fixed regardless of final effect count.
Ready to bring Blueprint
to the pitch?
To finalize this partnership, please approve the proposal below. Pre-production begins immediately upon receipt of your retainer.
the Proposal
Contract
Retainer
Questions before signing? Reply directly to your proposal email
or contact us at hello@boothsbychristy.com
Confidential proposal prepared solely for Blueprint/BPCS internal review. Creative direction, prompt logic, AI workflow architecture, and concept designs remain the intellectual property of Booths by Christy. Blueprint/BPCS retains its own trademarks, logos, and approved brand assets. No IP is transferred by this proposal.